Tourism

Characteristics of the study programme

Standard length of study 6 semesters, graduation with a Bachelor's degree.

Supervisor of the study programme: prof. PhDr. Petr Chalupa, CSc.

The basic aim of the study is to provide students with a practically oriented bachelor's degree in economics, applicable in various areas of tourism and other activities. The main emphasis is on the practical applicability of the acquired knowledge. The focus of the study is based on the necessary theoretical foundations and is complemented by practical experience by completing professional practice. A wide range of elective courses allows specialization in particular areas of tourism (travel agencies, hotels, information centres, state administration, regional authorities) and increases the chances of further study or enables the graduate to be successfully placed in practice. This offer is influenced by certain trends of the near future based on the regional division of the country, e.g. the emphasis on the development of regions in the transformation of public administration and the expansion of contacts between regions within a united Europe. The Tourism study programme will enable graduates to enter practice in these promising areas. The aim of the study is to enable students to acquire the professional knowledge and skills needed to deal with specialised tasks in practice. Graduates of the programme will find employment in all tourism workplaces or have the opportunity to continue their studies in further Master's programmes.

Graduate Profile

Skills and abilities of the graduate and employment opportunities

• Management activities of business and public administration entities, activities related to establishment and operation of a business entity
• Communication in work team, coordination of work procedures and interaction of individual departments in enterprise
• Coordination of activities of various business and public administration entities active in the tourism sector at the city, regional and national level
• Operational activities in active and passive tourism services with regard to specifics of individual territories, nationalities and interest groups
• Using basic management tools in labour relations
• Planning activities, establishing budgets and evaluating economic results
• Using integrated information systems and other information technologies in the provision of tourism services
• Activities of guides and delegates
• Orientation in legal norms and regulations of the tourism industry, good command of the legal basics of accounting
• Analysis of financial situations, including basic tax issues, and finding optimal solutions
• Central management of the company from a managerial and cost perspective, including implications for the accounting and tax system
• Applications of marketing management in the tourism industry
• Application in the field of personnel and financial management of public administration institutions (information centre, cultural monument, tourism departments of municipal and regional authorities) or various types of enterprises operating in the tourism industry

Specialisation

Since the 2010/2011 academic year, the following specializations are offered to students in the Tourism program:

• Tourism Entrepreneurship
• Sustainable forms of tourism
• Leisure Management
• Spa and wellness
• Public administration in tourism
• Cultural tourism
• Information systems in tourism

Note: The above specializations are offered to full-time and combined students. Subjects of specializations are optional and are included in the curriculum mainly according to the interest of students. However, certain limitations in the offer cannot be avoided (personnel and financial possibilities of the department, etc.). Completion of specializations is not compulsory for students.

Specialization Overview

For more detailed information about specializations in elective courses, please refer to the student brochure.

Further information on the programme

The Tourism programme concludes with a state exam on the programme of study and a defence of the bachelor thesis - for further information, please see State Final Examinations.

Teaching is provided by academic staff of the department, external teachers from other universities and experts from practice. The department cooperates with similar departments in the Czech Republic and abroad and participates in providing domestic and foreign internships for students.