Tourism

Characteristics of the study programme

Standard length of study 6 semesters, graduation with a Bachelor's degree.

Supervisor of the study programme: Ing. Ivica Linderová, PhD.

The basic aim of the study is to provide a practically oriented economically oriented bachelor's education, and thus to achieve the graduates' readiness to perform professional activities in middle management of operational, personnel, organizational and financial areas in tourism organizations and in public administration. The curriculum is designed so that the graduate can be immediately placed in practice, but also allows gifted students to continue in similarly oriented follow-up master's programmes.

Emphasis is placed on systematic cooperation with the application sphere and on the inclusion of experts from practice in the curriculum in order to ensure the strengthening of currently required knowledge and skills of students with regard to the needs of the market and future employers. The orientation of the professionally oriented Tourism programme is also determined by the compulsory work experience of a total duration of 14 weeks, during which the student verifies and extends his/her theoretical knowledge and practical skills and thus gains practical experience necessary for his/her further development. The school travel agency is also used for this purpose.

The study programme Tourism has a tradition at the VŠPJ and has been taught since 2005.

Tourism graduates will find employment in both private and public sector organisations. The student is prepared for professions mainly at the middle management level in operational, organisational, personnel and financial departments. In the private sector, he/she will find employment in various types of enterprises operating in the tourism sector, in the public sector in institutions at all levels of public administration. Graduates can also find employment in non-profit organisations (both state and non-state).

Graduate Profile

The graduate acquires and demonstrates knowledge:

• key economic concepts and categories and the connections between them in the context of major economic theories and schools of economics
• key concepts and contexts in tourism
• financial and accounting issues in general
• basic mathematical and statistical methods used in the processing of economic data
• the legislative framework for the operation of economic legal entities, including the tax framework and methods of accounting data capture
• legislative framework in relation to its narrower profile (operation of typical tourism enterprises - travel agency, accommodation and hospitality facilities)
• current management approaches, corporate activities
• tools and technologies (IT) typically used in tourism businesses
• relevant for preparation for managerial roles; also knowledge of the wider context and impact of economic activity and sustainable development principles
• in the field of regional development

The graduate has the following skills:

• plan operational and tactical activities in hotel operations, travel agency including product costing
• analyze the prerequisites for the development of tourism of a destination, propose options for sustainable development of tourism of a destination
• assess and analyse the impact of the economic situation on the business
• develop a marketing research plan and implement it
• develop a business plan
• apply basic human resource management tools
• use information technology and software support for organizational, presentation and analytical work
• basic mathematical and statistical analysis

Further information about the program

The study of the Tourism program is concluded with a state examination of the study program and a defense of the bachelor thesis - further information can be found in the menu State Final Examinations.

Teaching is provided by academic staff of the department, external teachers from other universities and experts from practice. The department cooperates with similar departments in the Czech Republic and abroad and participates in providing domestic and foreign internships for students.