Professional activities for the application sphere

Year 2023

Gateway of Jihlava, p.o.: Jihlava Visitor Marketing Research 2022 - 2023

The purpose of the research is to establish a profile of the visitor to Jihlava. The research is a content and methodological continuation of the visitor research of Jihlava 2014 - 2015, which was carried out by the Department of Tourism of the University of Applied Sciences as part of the research among visitors to the Vysočina Region.

Realization 8/2022 - 12/2023

Year 2022

Vysočina Tourism, p. o.: Tourism potential in the territory of the Vysočina Region with a link to the narrow gauge line Jindřichův Hradec - Obrataň

The study has been prepared for the needs of the Regional Authority of the Vysočina Region, commissioned by Vysočina Tourism, p. o.
The study describes and evaluates the potential for tourism development in the territory of the Vysočina Region with a link to the single-track narrow gauge railway line No. 228 Jindřichův Hradec - Obrataň.

Realization 9/2021 - 6/2022

Year 2021

Vysočina Tourism, p. o.: Visitor Marketing Research of the Vysočina Region 2019 - 2020. Profile of the domestic tourist

From the outputs of the marketing research of the visitor of the Vysočina Region 2019 - 2020, the data concerning domestic tourists, i.e. visitors from the Czech Republic who stay overnight at least once, were selected and processed.

Realization 06/2021 - 09/2021

The final report entitled Visitor Marketing Research of Vysočina Region 2019 - 2020. Profile of Domestic Tourist is published here. 

Year 2019 - 2020

Highlands Region: Visitor Marketing Research of Vysočina Region

Marketing research among visitors to the Vysočina Region carried out over 12 consecutive months from October 2019 to September 2020 in 25 locations in the region, statistical evaluation of the results, analysis and preparation of the final report. The research is a content and methodological continuation of the visitor research of the Vysočina Region 2014 - 2015, which was carried out by the Department of Tourism of the University of Applied Sciences and Technology.

Realization 09/2019 - 03/2021

The final report entitled Visitor Marketing Research of Vysočina Region 2019 - 2020. Visitor Profile is published here.

Year 2018

Development of "Study of tourism potential of selected sites with medieval ruins in the Vysočina Region" for the needs of the RUINS project (CE902) funded by the Interreg CE programme. Institute of Theoretical and Applied Mechanics of the CAS, v. v. i., Centre of Excellence Telč.

Realization 06 - 11/2018

Statární město Jihlava: Marketing research of visitors to the Jihlava Zoo, expert consultancy, creation of a basis for the creation of the Modeta Jihlava usability study

Realization 04 - 08/2018

The final report entitled Visitor Survey of the Jihlava Zoological Garden is published here.

AOPK - Administration of the Moravian Karst Protected Landscape Area (MPA): Contract research on visitor numbers in the MPA with a focus on the dispersion of annual visitor numbers into the spring and autumn seasons

Realization 04 - 12/2018

The final report entitled Moravian Karst MPA Visitor Survey is published here.

Contractual cooperation with the Charter 77 Foundation - mapybezbarier.cz

Since 2017, the Department of Tourism has been providing the portal with data related to the survey of barrier-free attractions and tourism facilities in the Czech Republic. The data is entered into an online map and is therefore usable by people with disabilities.

Agreement on cooperation between the VŠPJ and MENDELU in 2018 in processing the outputs of the Interreg V-A SK-CZ project Partnership and active institutional network of the Cyril and Methodius Trail in the Moravian-Slovak border area

Year 2016

The Statutory City of Jihlava: Tourism Potential Assessment, Visitor Attendance Research and Research on Attitudes of the Local Population towards Tourism in the City of Jihlava

In 2016, the Department of Tourism of the University of Applied Sciences and Technology of Jihlava prepared, at the request of the Statutory City of Jihlava, documents for the development of the Strategy for Culture, Leisure and Tourism in Jihlava. The task of the department's team was to provide the part of the strategy that will be related to tourism. Research and evaluation of the opinions of visitors and residents of the city on tourism was carried out, as well as an analysis of the potential of tourism in Jihlava.

The final report, entitled Tourism Potential Assessment, Visitor Survey and Attitude Survey of the Local Population towards Tourism in the City of Jihlava, can be found here.

Year 2014

Highlands Region: Analysis of tourism potential in Vysočina Region and the extent of its exploitation

In 2014, a team of experts from the Department of Tourism of the Vysočina Region prepared an analysis of tourism potential in the Vysočina Region, which is the basis for the development of a strategy for tourism development in the region.

Year 2013

Telč: Tourism Marketing Survey

In 2012 and 2013, the Department of Tourism of the University of Applied Sciences and Technology conducted a tourism marketing survey and its evaluation for the town of Telč. The survey was carried out as a commission in the framework of the project "Städte im Aufschwung - Cities in the take-off": www.mesta-v-rozletu.eu

Year 2012

National seminar:  Current issues of tour guiding in tourism in the Czech Republic

On September 10, 2012, the Department of Tourism of the University of Applied Sciences and Technology organized a discussion seminar on "Current Issues of Guide Activity in Tourism in the Czech Republic".

The discussion was attended by guests from the Chamber of Deputies and the Senate of the Parliament of the Czech Republic, representatives of the Association of Czech Travel Agencies and Agencies, the Association of Travel Agencies of the Czech Republic, the Association of Guides of the Czech Republic, the Association of Guides, the Ministry of Regional Development, the Ministry of Industry and Trade, as well as representatives of academia.

Seminar Report

Year 2008

Marketing study of tourism in the Velke Darko Subregion

The tourism marketing study maps the level of tourism in the region, assesses the potential for its further development and proposes measures for the growth of tourism in this micro-region. The study was commissioned by the Velké Dářko Subregion - a voluntary association of municipalities based in Škrdlovice.

Full text of the marketing study here.